MICE Discovery Questions

1. Current Scheduling Process & Workflow

How do you currently schedule meetings and events with clients for MICE catering services? Can you provide us with a high-level overview of the process?
Can you elaborate on the types of events you are scheduling (conference, meeting, or incentive event)? What does each consist of, and what differentiates them?
What kind of assets do you schedule for MICE events? Think of physical locations, but also activities, catering, equipment, etc.
Who are the key stakeholders and users who will be interacting with the MICE system?
What are the specific roles and responsibilities of each user in the planning process?
Will all stakeholders involved have access to the CRM / MICE system? Think of the Sales team, Catering team.

What are currently your biggest challenges in managing MICE catering services?
What are your current pain points regarding venue setup and breakdown coordination?
How do you handle last-minute changes or adjustments to event details and catering needs?
How much time is typically spent scheduling and rescheduling meetings for event planning?

What kind of updates are you considering sending, and to which stakeholders at what times? Think of email updates, alerts, marketing journeys, WhatsApp/SMS messages.
What tools or platforms do you use for collaboration with clients during event planning?

Are you currently using any kind of reporting and dashboarding functionality, and if so, for which purposes?
What are the essential metrics and key performance indicators (KPIs) you want to track?
How do you measure success in the planning process?
What data sources are you currently using?

Do you require integrations between your MICE scheduling tool and other systems?
Would you like to provide an external booking portal for partners or corporate clients?

How do you handle VIP or high-priority event bookings differently from standard bookings?
Do you want to support guest room blocks and rooming lists for MICE events? How do you currently track this?
What do you plan to do with feedback received through surveys, and which tool do you plan to use for this part?